Here's how the dopamine loop works:

1) Casually occupy the minds of a small group of connected friends

2) Suggest to one friend an unpopular political opinion

3) That friend emails everyone in the group

4) Heighten tensions, raise testosterone levels

5) There is a blow up - opinions fly

6) Everyone checks email constantly

7) Each time email is checked, a small burst of dopamine is released

8) Gyre feeds on the feedback

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